WME Founders Tell That “The Evolution From Five Years Up To Here Is Clear” | Pave Music

Created in 2017 by businesswomen Claudia Assef and Monique Dardenne, the Women’s Music Event (WME) it is not just an event to award women who stand out in the music market. It is, in addition, a platform that serves as an encourager of female protagonism in music, business and technology. In these five years of existence, WME has already held several conferences, debates, lectures and workshops, both virtual and in person, estimating to have impacted more than 10 million people along this path.

In 2019, the platform created an application that aggregates data from women professionals who work in the music industry across the country – the WME Professionals Bank. Through it, interested parties can search for experts from different areas and form their team more easily.

More recently, WME created the IGUAL label, which encourages gender equality in programs and teams of musical events held in Brazil. The seal is given to enterprises that have at least 50% of their artistic grid and their workgroup made up of women, non-binary and/or trans people.

Today (December 16), the fifth edition of the WME Awards by Music2! takes place, the award that aims to value women who stand out in the music market on three fronts: popular vote categories, technical vote categories and honored by the group of his work. The event will be broadcast on the TNT channel, starting at 8:30 pm.

The creators of WME spoke to the Pave Music about expectations for this year’s awards, about the IGUAL seal and future plans.

Música Pavê: Let’s start with the IGUAL label. How did you come up with the idea to release it?

The label seals music initiatives that have 50% of its workforce or line up composed of women. It was a way that we found to press for a faster and more effective change in the industry for gender equality now in this resumption. The seal was inspired by the English platform Key Change, which has the same purpose. With five years on the platform, providing the market with various tools with our initiatives, we feel confident in launching our seal in national territory.

How do you analyze the registered events? What have you learned in this process?

We have a registration form on our website, any initiative within the proposals in the form can apply and, having all the specifications, we approve the receipt of the seal – that of initiatives that have already taken place. We do not accept proposals for projects that will happen. It is even necessary to fill in with name and document from the list of employees of the event. We are in the process of analyzing the first proposals and what we have seen is a very big effort by independent music initiatives in wanting to be part of the movement and many that we did not expect are already making this movement and have had this concern for a long time.

What impact do you think this initiative could have on changing the composition of line up of events?

not just us line ups, but we want to reach the backstage from music. To receive the seal, in addition to the line up, you need to have 50% of your staff being women, there is also the change. As this movement is happening now, at the end of 2021, we want to have an impact on the resumption of festivals in 2022 and always measure the results at the end of each year. But we are already feeling the impact on line ups that are being released, we are making comparisons and publicly calling for changes. It’s impossible for us to see a line up in 2021 and not having a minimum balance. You can no longer accept a line up just beautiful and impactful, but without gender diversity. Our society walks in this direction, and this also needs to be reflected in musical initiatives.

We also want to know better about the award. Where do the nominations that serve as a basis for voting come from?

We have a group of 450 women in the music market distributed throughout Brazil who are called ambassadors. These are the women who work at the backstage who make nominations in the categories and vote for the winners of the technical jury categories.

Is the award intended to include production from different places in the country? Are representatives of all states heard for the choices of the nominees?

Yes, with each passing year the representation in the nominations of other regions of the country has been increasing. This is a reflection of the team of ambassadors spread across the country.

Thinking about the music market of 2016, when WME came out, compared to today’s scene, what do you notice has changed? And what is the next urgent need for transformation?

What has changed is that we women are more secure in our spaces and capabilities, we build support networks, we create opportunities and the market is responding to this – slow, of course, but the evolution over the last five years is also clear. The path is still long and out of ideal. There are many changes in society as a whole so that we can really feel that it is also reflected in the music. We need more representatives in Congress for example fighting for the freedom of our bodies, fighting for women who are solo mothers, for others who do not want to be, for trans women and zeal for indigenous women. There are many, many, many struggles still. On the WME side, we believe that training and education at the grassroots is one of the great urgencies for greater transformation.




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WME Founders Tell That “The Evolution From Five Years Up To Here Is Clear” | Pave Music

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