With Spoony, children playfully discover vegetables – Using temptations from the food industry for healthier children – Foodlog

The jury selected 39 nominees from all applications. Between December 13 and January 16, consumers can choose their favorites via by stemwebsite.

Creation of Spoony
“I find it bizarre that there is so much knowledge about seducing children to want to taste and eat food, but that the food industry mainly applies this to cookies, candy and chips. The shelves are full of super attractive children’s products, but the vast majority are unhealthy. That’s impossible? That is why I started applying all that knowledge to products that are packed with fresh vegetables.”

Spoony is a social enterprise with the mission to help children aged 4 to 12 eat more, more often and more varied vegetables. We do that by making eating vegetables a party; through game elements, cheerful packaging and, of course, very tasty products.”

“Occasionally a sweet is of course not a problem, but the unhealthy offer is currently ‘screaming’ way too loudly at our children. It has been shown that in today’s society – with fast food and unhealthy options everywhere – children have almost no chance of growing up healthy. As a society we need to change that very quickly: more healthy temptation in the supermarket; fewer fast food outlets, especially near schools; less sugar, fat and salt in the products and honest communication on packaging.”

Guess vegetables blindfolded with the Spoony Sense Game.

Triple nomination
Spoony was one of the winners last year. “We are now participating in our Healthy Smikkelweek initiative and two products: our Football Sandwiches and our Sense Game. During the first edition of the Healthy Smikkelweek, 11,400 children at 120 out-of-school care locations went on a vegetable discovery tour for a week: cheerfully cooking, tasting, discovering together. , play and eat.”

“Spoony Football Buns are super tasty balls in the shape of a football, which consist of 43% carrot. The taste is really overwhelmingly delicious, for children and parents. You can combine it with all kinds of toppings and the football shape and the colorful packaging make the eating moment extra cheerful.”

Because there are weird things among them, such as a purple carrot, chioggia beet or a coeur de boeuf tomato, the game is great fun!

“With the Senses Game, children at the after-school care (BSO) discover surprising vegetables in a playful way. Because there are weird things among them, such as a purple carrot, chioggia beet or a coeur de boeuf tomato, the game is great fun! First, you look, feel and smell carefully. Then the children – wearing a Spoony mask – can do a blind tasting. The one who guesses the most what is in his mouth is the winner.”

“Thanks to this cheerful game, children and pedagogical staff at the BSO have a fun, healthy activity with which children playfully train their taste buds and discover new types of vegetables. Naturally, the vegetable varieties change every season, so that there is always something new to discover.”

“Adults sometimes want to be skeptical in advance that we let children eat vegetables with pleasure. As soon as these people let their own children taste our products, they are hooked! A BSO employee told us: I was amazed at what the children tasted at the Sense Game and how much fun the children were playing with each other.

Lots of happy children’s faces
“At the start of the company, we set up a large kids test panel with which we test all our recipes, packaging and games. The children actively contribute ideas on how something can become even tastier or more fun. As a result, the end product is a real kids’ topper every time. we notice that vegetables and enjoyment can indeed go together, even with children.”

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With Spoony, children playfully discover vegetables – Using temptations from the food industry for healthier children – Foodlog

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