I know it’s almost impossible to talk about a post-pandemic era with the Omicron variant taking over the world, but reading a little more about it, it’s possible to see a little light at the end of the tunnel. scientists say because this variant is more widespread, but less lethal (thanks to VA-CI-NA), indicates that we may ~finally reach the endemic phase of Sars-Cov-2. With that, he has 3 doses of vaccine, wears the right mask (PFF2!) and has been doing conscious social distancing, we can indeed glimpse what fashion will be like in a more optimistic 2022.
And she will be revolutionary. Just like post-war eras or movements that caused commotion around the world, fashion will be a liberating object, it will bring all the symbolism of reinvention, after all, is there a more striking, clear and objective figure than clothes? Our clothing is the thermometer of our feeling, personality and what we want to convey on a given day. Fashion has always had its creative and disruptive character and now, more than ever, people will use this flag to overflow.
Remember that in Year 1 of the pandemic, fashion revolved around sweatshirts and tie-dye? That ideal of a comfortable look was the big wave of 2020, after all, we stayed at home and without much expectation. Then came 2021, we went out a little more, but fashion became ambiguous. Either we weren’t interested in buying something new because of the uncertainties of the 2nd wave or in fact we didn’t have the money to buy something fancy.
Cut to fashion weeks that always project what we’ll wear next year and what they’ve announced? Colors, coloblocking, glitter, lots of glitter, plus some glitter! In the 2nd half of 2021, with fashion weeks returning to the scene, there was talk of a movement called “Dopamine Fashion”, do you know what it is?
Dopamine is a neurotransmitter that, when released, causes feelings of pleasure and increases motivation. And how to translate this to the fashion world? That outfit that motivates, brings optimism, pleasure and joy.
And I would venture to say that this is not a summer or seasonal trend, but rather a movement that will last a much longer cycle than a seasonal trend. Minimalism, normcore? Leave this more simplistic and discreet ideal in the background, the clothes of this new era will be daring, the wardrobe will be creative, voluminous, it will even border on a ~lovely tacky. I don’t even like to use that word, but people will allow themselves to use lé with cré and that’s okay.
It has 3 elements that fashion was already flirting with and now will gain strength: glitter, feathers and tulle. They will be sprinkled on the look, they will come in in an inventive way, but mainly they will be beyond the rules formerly imposed.
Glow just for the night? The time is now.
Feathers for the party? No more.
Tulle only on the lining? What nothing!
It’s about reinventing fashion in your own way, about creating your ideas, experimenting. After all, we’ve been locked up for so long that there won’t be a fashion rule that will censor us, we’ll use everything together and mixed.
Another striking point that was shown at the fashion weeks and that we will see in this new beginning of the era: SEXY, SEXY, SEXY BACK. Sexy comes with everything, bare skin, cleavage and cutouts have already set the tone of the collections, but it remains firm and strong for a long time. Bikinis and tops playing the role of “brusinha”, more transparencies and less modesty. In September last year I made a post with 4 trends from NYFW and they are closer and more concrete than ever.
In the fridge, what do we take to our real life? A sense of liberation, a looser, more creative fashion, which we allow to be more colorful, to flirt with the daring, but still practical and comfortable. A generation without ties or pre-determined current trends brings a positive result: people meet more, risk more, therefore, discover more of their essence in fact!
I believe that the next few years will be about creativity and rescuing the real meaning of fashion in our lives, self-esteem and essence!
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What to expect from fashion for 2022 – Fashionismo