The professional jury selected 39 nominees from all applications. Between December 13 and January 16, consumers can choose their favorites via by stemwebsite.
“We are participating in two entries. In addition to the bars of nuts and seeds, we have been nominated with muesli fruit and veggie. The latter is a crunchy muesli with carrot, apricot, oats, sunflower seeds, dates and linseed. This breakfast cereal contains 50% less carbohydrates than comparable products and is high in fiber and protein. The nutritional value of TastyBasics products is optimal, because our products, including this muesli, do not contain any processed raw materials.”
“TastyBasics makes healthy eating easy by introducing everyday products that are nutritious and satisfying. We believe that the average nutritional value per calorie should be increased to make a health step forward. A higher nutritional value means a fuller feeling for longer and therefore less ‘lust for sewing’ in between.”
“Processed raw materials with a high concentration of calories lower the average nutritional value of the current diet. During processing, the essential nutrients are split off and the carbohydrates and therefore calories are concentrated. It is estimated that at least half of the daily calorie intake comes from processed raw materials. That is around 1,000 kcal per day of empty calories. Fruit and vegetables score high in nutritional value per calorie. If you want to replace these empty thousand calories a day with green and fruit, you would have to eat kilos of it. That is an impossible task.”
“TastyBasics products, such as our muesli and bars, with unprocessed legumes, nuts, seeds and whole grains are a viable way to replace food with empty calories. They form the basis for a healthy diet; no empty calories but real food.”
However, we think that as an industry we can do a tremendous service to society by offering a healthy range
Together towards healthier
“In our white paper Carbohydrates sneaked in: the elephant in the dining room we conclude that stopping the processing of raw materials into empty calories is the biggest step towards healthy nutrition. The observation that the current diet is actually pre-sorting for less and less healthy years hurts many, including us. The founders and many employees of TastyBasics have also been working in the food industry for years and have not seen this unhealthy development for a long time.”
“The processing of raw materials has become commonplace. We have all gone down a dead end. We have to rethink and organize our production differently. We as messengers must be prepared for outrage from industry and distribution. We understand that. However, we believe that together as an industry we can do a tremendous service to society by offering a healthy range. That requires a broad transition. By providing an unprocessed healthy range, we make every varied consumer choice a healthy choice.”
Does this nomination deserve your vote? Go to the stemwebsite and choose your favorites there.
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TastyBasics makes healthy eating easy – Feel fuller for longer due to muesli with a higher nutritional value – Foodlog