“We are stories”, The communication campaign FAPAV promoted to protect and support the audiovisual sector. Seven commercials to tell the stories of young people and students who want to become artists and professionals in the audiovisual sector and who in the months of lockdown, despite all the difficulties of the moment, have found in their dreams the impetus to continue hoping for the future.
Cinema and legality, “We Are Stories” is born
“We Are Stories”Is the new communication campaign promoted by FAPAV (Federation for the Protection of Audiovisual and Multimedia Content) in collaboration with ANEC, ANICA, MPA e UNIVIDEO. The initiative provides, through a series of commercials and a social ADV campaign, to give voice to the stories of young talents, telling the passion that feeds their dreams: “The need – declared Federico Bagnoli Rossi, Secretary General of FAPAV – to realize right in this historical moment, a communication campaign to protect the audiovisual sector derives from the consideration that a solid recovery of the sector after the pandemic is possible only by placing legality at the center and ensuring correct exploitation of the works “.
The protagonists of “We Are Stories” are the very young, those who aspire to work in this sector. Young people full of enthusiasm and passion who dream of overcoming their own borders – heavily compromised by the pandemic and the months of lockdown – in search of stimuli. Inspired by films and series, these guys feel the need to continue writing and imagining new stories to make their dreams come true: “The new communication campaign – underlined Federico Bagnoli Rossi – was born with the aim of protecting the future of the sector by supporting dreams of tomorrow’s professionals through the protection of the legal vision of audiovisual content. At the same time the intent is to promote the value of the audiovisual industry and the need to protect it. Safeguarding and supporting the audiovisual sector and those who work there also means supporting the dreams of the younger generations and guaranteeing them a future “
Countryside “We Are Stories”Received the patronage of the Presidency of the Council of Ministers, AGCOM, the National Youth Agency and obtained recognition from the Directorate General for Libraries and Copyright and the Directorate General for Cinema and Audiovisual of the Ministry of Culture. Numerous collaborations have been put in place including: Cinecittà, Academy of Italian Cinema – David di Donatello Awards, Alice nella Città and Luiss Business School.
The commercials are directed by Nicola Conversa, winner of numerous awards and candidate for the David di Donatello 2018 in the short films section. The original music is by Andrea Stocchino. The narrator is by Francesco Pezzulli.
The damage of piracy
The audiovisual piracy it is a transversal phenomenon that affects all age groups, starting as early as the under 15. The incidence affects 37% of adult Italians and 39% of 10-14 year olds. Only 32% believe that illegally using audiovisual content represents a very serious behavior. Therefore, the need to strengthen communication and awareness-raising initiatives on the subject, which is still too underestimated in the common perception and which instead causes more than 1 billion euros a year in damage to the country system, is therefore evident, putting 5,900 jobs at risk.
Last updated: Thursday 16 December 2021, 17:19
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Cinema and legality, “We Are Stories” is born: the communication campaign to protect the audiovisual sector